Personal Press Release

8 02 2013

Scenario: Application Process
Subject: Applicant
Topic: Press + Release = Resume

Miranda Tan from MyPRGenie stated in an article titled Why Press Releases Are More Important than Ever, “Press releases have become a vital tool and more important than ever in successfully promoting your company.” Press releases have always been an essential PR tool, but with the expansion of the internet and online tools, the world has quickly become a very small place where one mistake or missed opportunity can quickly be “posted” globally and “re-tweeted” to clients, investors, or employees by the end of an afternoon. According to an article by LevelTen Interactive there are seven key elements to having a good press release. These elements help a press release to stand out and convey important information in a clear and concise manner. What’s amazing is that these same elements are what can help people to create an exceptional resume! I will show the seven elements of a press release and discuss how they can translate to a resume.

First, the press release must have an eye-catching headline.

A good resume has to have something to set it apart. This doesn’t mean that there must be bright colors, lavender scented paper, or an audio recording that plays when the envelope is opened. It means that a standard template resume just doesn’t cut it anymore. There must be some aspect of the resume that catches the reader’s attention. Once you have the reader’s attention, the message can be conveyed.

Second, the media contact information.

Nobody will get a job if the employer can’t contact them. The contact information on a resume should be found easily and should be professional. Do not have a answering message like this, “What’s up? This is Brad. You know what to do. *BEEP*” Congratulations, you just saved your potential employer the time it would have taken to interview you. Professionalism also extends to your email address, which should not be “kayla_hottie” or “surfer.dude.lol” at any email service. Beyond professionalism, it is a good idea to establish a habit of answering your phone and regularly checking your email.

Third, the dateline.

It’s important to have the most current information in a press release. Similarly, a resume is not a dead thing. It is a living, breathing, changing thing that needs regular updating and refreshing. If you ever feel that your resume is as good as it get, start over and find something different.

Fourth, the introduction paragraph.

The first thing that the reader sees should be the most relevant information on the page. If there are several hundred or thousand applicants, the first thing on the resume may be what gets you into the “actually read” pile. Don’t save the best for last, because the reader might not get there.

Fifth, the body.

This is the meat of the resume and information should be easily understood, specific, and honest. Using numbers and relevant examples will often help to communicate a particular skill in as little words as possible. Specificity is critical to a good resume because the reader must understand how your skills and experiences will transfer to their organization and if a resume is vague the reader will have no idea. Never tell a lie is the cardinal rule in PR, but it is also the cardinal rule in resume writing, because if a statement is false somebody will find out.

Sixth, the boilerplate.

In a news release the boilerplate is the key facts about the parent company that the press release is coming from. This is the information that is sent out with every press release that defines the company. While there isn’t a specific area of the resume that could be considered the boilerplate, it is essential to identify the key messages you want to convey. These are messages that should be carried and repeated through everything that defines you, your resume, cover letter, letters of recommendations, and even your facebook page. When you get the interview (which you will with your press release inspired resume) the organization should already know your core values and defining qualities from your materials.

Finally, the close.

On a press release “###” signifies the end of the release. Your resume should end. There is no way to fully capture a person’s values, skills, and experiences on one page, but that isn’t the purpose of the resume. The reader should not have to go to other sources to understand anything said in the resume. At the end of a resume the reader should be satisfied with the information they received and eager to meet the applicant.

 

Seven little tips shouldn’t be too difficult to remember, but they may be the key to successful news coverage or a successful job application.
If you would like some additional information, please check out the links in this post that will take you to the articles I referenced.

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