PR Stardom

8 03 2013

Scenario: Representing a Super Star
Subject: PR Professional
Topic: Handling the Limelight and Obscurity

A night on the red carpet.

A week-long worldwide tour.

A day in the nation’s capitol.

There are probably worse things in this world than handling the public relations for a super star, but not many. Since the introduction of the internet and social media things have become more complicated as stars have been “followed,” “retweeted” and “linked” to thousands of their adoring fans. Whether an individual is a sports star, public official, songwriter, or some other celebrity; there are additional concerns and safeguards that need to be in place. These same safeguards can help manage and protect our own image.

Don’t do anything stupid

This seems like it would be a no-brainer, but with some of our super stars, apparently things need to be spelled out. If you are a state representative of a conservative state who was elected in part because of your support of the traditional family and good old-fashioned values do not solicit same-sex prostitution in a public restroom or get drunk, drive, and then get a DUI.

The key to protecting your image is not ruining it in the first place.

Think before you speak (or tweet)

Taking an extra minute or two to consider the long-term effects of our words will save a lot of regret and apologies. When your birthday party doesn’t turn out the way you want and you decide to leave the “weak *** club” you were originally going to spend it at, don’t just say that its the worst birthday ever and leave the public to fill in the blanks. Also when David Beckham is in his underwear on your screen, and it wierds you out as a guy, don’t tweet about it and make national news, just roll your eyes and move on.

What we say and tweet doesn’t just magically disappear when we realize it was a mistake. It lasts and lasts, so think.

Be honest…ALWAYS

There are few things that are more disappointing to fans and more embarrassing to a star than to be caught in an unmistakable lie. When you are singing for the President of the United States, it might be important to actually sing. It may also help when your the President of the United States to actually lead.

The truth will always come out, so start with it and don’t give people a reason to doubt it.


According to Benjamin Franklin, “An ounce of prevention is worth a pound of cure.” This is true in every aspect of life especially when it comes to your public image. Be sure to always take time beforehand to not do anything stupid, think things through and always be honest. If these three little rules guide you then it doesn’t matter what you’re doing or who you are representing, because everything will turn out just right.




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: